1. Who We Are

Outstanding Dementia Care is a free resource centre for dementia carers, operated by Kerry Goodearl. Our website is located at outstandingdementiacare.com. We provide educational materials, blog articles, free ebooks, support group directories, and innovative tools to support those caring for people living with dementia.

If you have any questions about this privacy policy or how we handle your data, please contact us at: [email protected]

2. What Information We Collect

We collect the following types of information when you use our website:

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and maintain our website and services
• To send you our newsletter if you have subscribed (you may unsubscribe at any time)
• To understand how visitors use our site so we can improve it
• To display relevant advertisements via Google AdSense
• To comply with our legal obligations

We will never sell your personal data to third parties, and we will never use your data for purposes other than those listed above without your explicit consent.

4. Legal Basis for Processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), we process your personal data on the following legal bases:

• Consent – for newsletter subscriptions and non-essential cookies
• Legitimate interests – for website analytics to improve our service
• Contract performance – to provide services you have requested (e.g. account access)

5. Cookie Policy

Cookies are small text files stored on your device when you visit a website. We use the following types of cookies:

You can manage your cookie preferences at any time using the cookie settings button at the bottom of any page, or by adjusting your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

6. Google AdSense & Third-Party Advertising

We use Google AdSense to display advertisements on our website. Google may use cookies and similar technologies to serve ads based on your prior visits to our website or other websites. You can opt out of personalised advertising by visiting Google's Ad Settings. For more information about how Google uses data, please visit Google's Privacy Policy.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Account data is retained for as long as your account is active
• Newsletter subscriptions are retained until you unsubscribe
• Analytics data is retained for 26 months (Google Analytics default)

8. Your Rights Under UK GDPR

As a UK resident, you have the following rights regarding your personal data:

• Right of access – you can request a copy of the data we hold about you
• Right to rectification – you can ask us to correct inaccurate data
• Right to erasure – you can ask us to delete your data ("right to be forgotten")
• Right to restrict processing – you can ask us to limit how we use your data
• Right to data portability – you can request your data in a portable format
• Right to object – you can object to processing based on legitimate interests
• Right to withdraw consent – where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at [email protected]. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

9. Changes to This Policy

We may update this privacy policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.